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domingo, 25 de noviembre de 2012

Rhetorical Techniques in Advertisments

Ethos: 


     Ethos is the credibility of the, or in this case the viewer. This shows ethos because this piece of advertisement is trying to convince us to help. They do this by showing the image of the helping hands. This means that they have done this before and therefore they are a credible source.


    This piece of advertisement shows ethos because it´s message to the viewer is to do something to help the environment. The fact that they show a hand holding the world is a clear example of juxtaposition makes the viewer infer that they are experts in helping the environment.

      This image shows ethos because it is telling the viewers to donate money to charity. This shows ethos because they show hands giving money and this makes it clear that they can trust the organization when they give them money.

Pthos:

  This cigarette advertisement shows pathos because it is appealing to the emotional side of the consumer. This is shown in the part where it says be happy.



           This piece of advertisement shows pathos because it shows many material things that make people happy coming out of the bottle of coke. It also describes the word coke as an emotional feeling. This is shown where it says "Open up the Coke side of life". as if coke where a feeling or philosophical point of view.



   This piece of environmental advertisement shows pathos because it makes people feel bad fot deforestation. It is also a good example of ethos and logos.

Logos:



     This piece of advertisement shows logos because it states that coke has continuous quality.
Logos it the logical approach to the consumer and this piece of advertisement is trying to convince the consumer that coke´s quality is something logical.



 
        This piece of advertisement shows logos because it is showing facts based on reason for the consumer to analyze.


      This piece of advertisement shows logos because it is showing facts about the consumption of fast food in several countries and the consumer can use reason regarding obesity is these countries.